croom new

Patriot Tech Services Inc. Blog

Getting to Know Technology: A/B Testing

Getting to Know Technology: A/B Testing

The best way to attract your audience is by understanding what they want from your business. Even something as simple as changing up the color of your branding to be more inviting can be extremely helpful. This kind of process is called A/B testing, and it can help you make improvements to the way your business operates.

Defining A/B Testing
An A/B test is basically comparing two options to find out which one is better or more efficient for your purposes. A/B testing is meant to be kept simple so that there are as few variables involved as possible. A/B tests are used to make choices based on the variables, such as finding out which call-to-action is most efficient or which page layout is most effective. Option A is the way things currently are, or the control, whereas Option B should include the change, or the variables. You then expose an audience to each option in the same capacity to determine which is more effective.

Setting Up an A/B Test
While A/B testing can be used to make many different kinds of decisions, these are best handled one at a time. If multiple variables are addressed in a single test, chances are that the test won’t be anywhere near specific enough to make any well-supported decisions. A/B testing is best used when it is addressing small changes rather than large ones. You first need to identify the variable you want to test, as well as a metric that you want to measure it against. How can the change improve engagement? Can it increase the time that a user spends on the page? Can it provide a higher click-through rate? Like we mentioned before, it’s all about what you’re trying to measure or improve.

Once you’ve determined this, you want to determine what the control option is, as well as what change you want to make after that. Your control group will be what you are currently using, so keep in mind that you’ll have to judge the results of the change against this to determine if there is a significant improvement. You also need to determine the sample size, or the number of recipients who will be a part of the test. Of course, not all changes will be accurately measured by just your sample size. You might find that the study benefits a constantly running project that can collect an adequate amount of data. Before making any changes to your testing, you’ll have to figure out what your threshold for making changes should be so you don’t pull the plug on a test prematurely.

Running an A/B Test
As far as actually administering the test, you should keep the following in mind; be sure to give it enough time to collect data for your conclusion, and make sure options are tested at the same time to keep other variables from mucking up the data.

What are some ways A/B testing can help your business? Let us know in the comments.

Is a Better Camera a Good Reason to Buy a Smartpho...
Do You Know How to Determine Your Computing Needs?
 

Comments

No comments made yet. Be the first to submit a comment
Already Registered? Login Here
Guest
Tuesday, November 13 2018
If you'd like to register, please fill in the username, password and name fields.

Captcha Image

Mobile? Grab this Article!

Qr Code

Tag Cloud

Tip of the Week Security Technology Best Practices Privacy Internet Cloud Google Network Security Tech Term Computer Hackers User Tips Microsoft Malware Business Management Hardware Efficiency Innovation Software Mobile Devices Browser Business Computing Windows 10 Apps Productivity Business Data Internet of Things Hosted Solutions Email Windows Data Backup Cybersecurity Mobile Device Management Miscellaneous Best Practice Backup Upgrade Workplace Tips Smartphone Productivity Smartphones Windows 10 Cybercrime VoIP communications Data Security Business Continuity Passwords Operating System Server IT Support Employer-Employee Relationship Managed Service Provider Android IT Services Office 365 Data Recovery Network Two-factor Authentication Spam Holiday Outsourced IT Gmail Small Business Bandwidth Money Google Drive Disaster Recovery Vulnerability Chrome Alert Saving Money Information User Error Microsoft Office Ransomware Update Automation Cost Management Tech Support Blockchain Law Enforcement Government Data Management Communication Collaboration Networking Virtualization Budget Office Phishing Remote Computing Risk Management Hacking Managed Service Social Media Data Breach Gadgets Quick Tips Google Docs The Internet of Things Social Engineering Word eWaste Applications Facebook Managed IT Services Project Management Recovery Application Router Users Devices Bring Your Own Device Marketing Retail Computers Office Tips Wi-Fi Apple Mobile Security Password Travel Mobile Device Streaming Media Safety Proactive IT iPhone Telephone Systems VPN Google Assistant Fraud Politics Social Going Green Health App DDoS Wireless Charging Information Technology Encryption Sports Cortana Wireless Technology Artificial Intelligence Language Camera Shortcut Distributed Denial of Service Ciminal Alexa for Business Saving Time OneNote Running Cable Access Gifts Hard Drive Access Control Antivirus Bloatware Teamwork Legislation Computing Telephone Excel IT Support SaaS Trending History Device Security Financial Bluetooth Telephony BDR Projects Managed IT Evernote Computer Forensics Vendor Mobile Computing Customer Relationship Management Managed IT Services Microsoft Excel Transportation Credit Cards Chromebook Admin Lithium-ion battery Meetings Windows Ink Files Comparison App store Hyperlink Private Cloud Fax Server Uninterrupted Power Supply Vendor Management Virus Cloud Computing Commerce Television Laptop Workers Management Benefits Patch Management IT budget Employee-Employer Relationship Biometrics Robot FAQ Printing PowerPoint Google Maps Save Money Specifications Wasting Time IT solutions Spyware Hybrid Cloud Audit Proactive Windows 7 Storage PDF Touchpad Updates Wireless Internet Branding Legal Scam Business Technology Charger Amazon Augmented Reality Chromecast Sales Identity Firewall Accessory Touchscreen Tablets Disaster File Sharing Websites Display WiFi Emergency Operating Sysytem Microsoft Word Gamification Customer Service Internet Exlporer Identities Software as a Service Testing Search Remote Monitoring Data storage Value Hosted Solution Edge Virtual Assistant Reputation Wearable Technology Identity Theft Data Loss Administrator Conferencing Data Privacy Peripheral Data Protection WannaCry NFL Data Theft Co-Managed Services Humor Human Resources Avoiding Downtime Maintenance Memory User Tablet WIndows 7 Scalability Computer Care Music Twitter Webinar Wireless IT Management Hiring/Firing Business Intelligence Worker Commute Administration IT consulting Monitors Instant Messaging Cast Worker Cameras Managing Stress How To Adobe Unsupported Software End of Support Books IT solutions WIndows Server 2008 Smart Technology Computer Accessories Work/Life Balance Regulations Nanotechnology USB Upgrades BYOD Best Available Printer iOS Current Events Licensing Printers Education Advertising Electronic Medical Records Windows 10s Video Games Compliance Mouse Relocation Settings Hard Drives Root Cause Analysis Battery intranet Consultant Mobility Save Time Printer Server Virtual Reality Phone System Samsung Analytics Solid State Drive Outlook Regulation Near Field Communication Cache Entertainment Thank You Presentation Point of Sale HaaS HBO Hacker Computer Fan Black Market Training Text Messaging Data Storage Hard Disk Drive Flexibility Sync Employer Employee Relationship Network Congestion Experience Keyboard Congratulations CrashOverride Unified Threat Management Science Emails Personal Information Big Data SharePoint Company Culture Automobile Screen Mirroring Cleaning

Sign Up For Our Newsletter

  • First Name *
  • Last Name *

      Latest Blog Entry

      It’s no secret that business operations have a lot of moving parts that need to be considered. The thing is, these parts are most likely the simplest elements of any workflow, but take up large portions of time simply due to the number of them that need to be addressed....

      Latest News

      Patriot Tech Services Inc. launches new website!

      Patriot Tech Services Inc. is proud to announce the launch of our new website at www.patriot-techs.com. The goal of the new website is to make it easier for our existing clients to submit and manage support requests, and provide more information about our services for prospective clients.

      Read more ...

      Account login